All reality
shows represent the body in a specific way, but I have found one where this is
more blatant. The name is “Battle of the Bods” and I chose a specific episode
where “bad boys” are to judge 5 from “hot to not” and the women rank themselves
on how they believe the men will think. During this process the women flaunt themselves
in front of a two way mirror while the men remain behind closed doors.
The episode is
introduced with clips of men drooling, and shots the women’s bodies in bikinis
and lingerie. Accompanying these imagines is the host asking “Will these women
be able to work together as a team or will their cattiness land them in the
doghouse”; the icon beside the host’s name is a silhouette of a naked woman lying
and showing off her curves. This implies a woman’s worth is determined by her
body and when she forms an opinion or work with others, her opinion of herself
and her pride gets in the way of achieving the goal; in this case that is $500
per match.
This goes with
a gendered gaze that is now intensified. 1. A woman’s body is for objectification
by males, and her literal and figurative rank is heightened by how sexual she
is and 2. She may form opinions, but they’re most likely selfish and not
thought through, therefore doing things like working as a team or perspective
taking is a spectacle. At one point the host asks “there’s some genius in
there, are you sure you’re not really a man”? This is in regards to a women
guessing correctly, but it sounds like an assumption that men are the ones with
functioning brains.
Although the
show focuses on a gendered gaze, race also comes into play. In this episode,
there is a woman from China and she is ranked last in all categories. Both the women
and men believe that, thinking as “bad boys”, she will not be found as
attractive. In other episodes Asian women were ranked higher based on their
sexuality and their exoticism, but if she is not Asian American or “exotic”, she
is less likely to rank as high. Allowing this image to be seen puts a strong
racialized and internalized gaze into your mind: that you should be “exotic” or
and Americanized to be attractive.
The
internalized gaze is prominent in this show. Although they are determining
their rank on how “bad boys’ think, the women will always rank themselves and
others based on how women “should” look. The women need a perfect fat to muscle
ratio; but, there was more leeway if women are slightly larger and have bigger
butts/breasts. For example, one woman didn’t receive high ranks in the face or overall,
but when she turned around for the butt competition she received first rank.
These standards can be internalized and are usually unrealistic for most women
to achieve unless they alter themselves. Also, having 3 men and 5 women come to
a consensus on who is the least and most attractive makes it seem like all men
have to think the same. This probably is why there are increasing makeover
shows. Gallagher highlights this in “You Need a Makeover”; there are socially
constructed ideals of what women should look like, usually a “natural look”,
but in the end the only way to achieve this is through makeup and other means. Also,
in the 18th century beauty was spiritual beauty in moral goodness,
but today there has been a shift and it is quite the opposite (59 Gallagher and
Pecot-Hebert). The women in this show are judged based what she can wear (or
not wear) on her body and face, and on her outward sexuality rather than lack
of. The ideal version of femininity has very narrow constraints and is based on
a very specific way that the body should look like and the way that it should
be presented in the male’s eye.
The show
highlights how women should look based on race and body types, but what it all
comes down to is sexuality. The more sexual a woman is, or tries to be, the
higher her rank. Karen Boyle states in “That’s So Fun” that the boundaries
between the pornographic and the mainstream have become increasingly blurred in
recent years, and that this process can be called pornification (293 Boyle). This
episode is a perfect example, between the swaying of the hips and the
suggestive dialogue, the show is continuing to make women’s sexuality more open
in the public eye. This may be a step in the right direction but I find it
troubling. A women’s sexuality is nothing to hide but it being directed towards
men they have never met to earn a rank on their bodies is not progressive. The
show is “supposed” to be about using their knowledge to put themselves in men’s
shoes but the direction that it actually takes isn’t fooling anybody.
“Reality”
television with “real’ contestants put an image into viewer’s minds. An image
that it is perfectly normal in this society to judge each other on looks, and
enforces what society says you should look like. An image of misleading ideals
about the nature of attraction and beauty. Also, that woman can heighten their rank in society with sex
appeal. This has a big impact on the audience because it sets an example of how
men and women act towards each other.
Works
cited
Boyle, Karen. ""That's so Fun" Selling
Pornography for Men to Women in The Girls Next Door." Gender, Race, and Class in Media (2011): 293-300. Print.
"Bad Boys Rank the Bods." Battle of the Bods. Fox
Reality. 3 Aug. 2008. Hulu.
Web. 4 Apr. 2012.
Gallagher, Amanda Hall, and Lisa Pecot-Hebert. "You Need a Makeover!":
The Social Construction of Female
Body Image in A Makeover Story, What Not To Wear, and Extreme Makeover. Lawrence Erlbaum Associates, 2007. Print.
“There’s some genius in there, are you sure you’re not really a man”? This one statement speaks volumes about society we live in. American society is based on a patriarchal model in which many constructs are centered around male thought. One of the notions that come with such a society is that on the larger scale women are nowhere near as intelligent as men. This is obviously not true because history has produced many intelligent women who have accomplished great things but despite this evidence, some men consider such women anomalies and maintain the belief that men are more intelligent. There has of course been much progress for women’s role in our society but the fact that statements like the aforementioned one are still being made and on television no less, remind us that society still has a long way to go for true gender equality.
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